Jazz up your Kindle book description

I've been reading up  on how to increase the effectiveness of your book description on your Amazon Kindle page.  Here's mine for Dark Angel -- jazzed up this morning and very different from what was there before.

http://www.amazon.com/dp/B007W1S8OU

Previously, like many other authors, I simply had a brief synopsis of the story.  According to the experts, that's a complete waste of space, since the space on the Amazon web page can be used much more effectively for marketing purposes. 

You can't do much if you type directly into the box on the Amazon Kindle KDP page that you normally use for uploads.  However, quite a bit of space is allowed, and what Amazon doesn't tell you is that you can paste in HTML code and that it will come out more or less as you want it to.  On my page the bold type and the spacing has come out OK, but my attempt to introduce colour to the text has so far failed.  Still working on it.........  I might go back to it after a few more days and do some further tweaking.

You can do as follows.  Go to Scrivener (if that's what you use) and set up a document with the wording and formatting exactly as you want it --  book description, reader reactions, purple prose, outrageous nonsense -- whatever......  Once you have done that, highlight it, go to Edit > Copy Special > Save as HTML.  Then you are almost done.  Paste it into your Scrivener document to make sure it's OK;  if it is, copy the HTML and go back to your Amazon Kindle upload page.  Then just paste it into the box.  If you are over the character limit, revise.  Otherwise, proceed to the end of the page, save and upload the changes.

After 12 hours or less, the revised book description will appear on Amazon.com and Amazon.co.uk and on all the other Amazon sites too.  And your sales record will be TRANSFORMED!!!!!  Well, that's the hope of the eternally optimistic.......

One other advantage is that a new date appears at the head of the new book description -- so quite an ancient book suddenly appears to be a brand new one.  That might just be good for sales too!