Friday, 18 August 2017

Philip Pullman slams "pernicious book discounts"


Photo:  Guardian

 Three cheers for Philip Pullman for raising this issue. It's quite a long article, and worth reading:
 
https://www.theguardian.com/books/2017/aug/04/philip-pullman-leads-writers-condemning-pernicious-book-discounts

Extract:

With more than two months to go before Philip Pullman’s long-awaited new novel from the world of His Dark Materials is published, pre-orders have sent La Belle Sauvage flying up bestseller lists. But with booksellers already slashing the cover price in half, the award-winning author has spoken out about how cheap books devalue the experience of reading, and called for an end to the “pernicious” doctrine of “market fundamentalism” if literary culture is to survive.

Pullman is president of the Society of Authors, which is launching a campaign for publishers to stop damaging authors’ earnings by discounting bulk sales to book clubs and supermarkets, and has slammed the cut-price culture in his trade.

“I don’t like it when I see my books sold cheaply,” Pullman said. “But I’d like to think I’m speaking on behalf of all authors who are caught in this trap. It’s easy to think that readers gain a great deal by being able to buy books cheaply. But if a price is unrealistically cheap, it can damage the author’s reputation (or brand, as we say now), and lead to the impression that books are a cheap commodity and reading is an experience that’s not worth very much.”

===========================

Virtually all authors have stories of the impact of price cutting at the point of sale.  One of the worst offenders is of course Amazon, which is a monster so big that we have to deal with it, like it or not.  When I sell my novels to Amazon, the retail monster insists on a 60% discount and insists on taking 3 months to pay following acceptance of the delivery.  If I want faster payment, I have to give the monster a 65% discount.  So on a £7.99 paperback, it pays me just £3.19, allowing it plenty of room for discounting the book and for selling it for under my RRP.  If my print run has been 2,000, that means the printing price per book is about £2.  The next piece of iniquity is that Amazon pretends, for the sake of its customers, that it has just one copy left of this particular book, and that there are more copies on the way.  That's being rather economical with the truth. The real situation is that it only ever has two or three copies in stock, and that when one is sold, it orders another copy from me as a replacement.  The huge Amazon warehouse may contain a lot of stuff, but it sure as eggs doesn't hold many copies of my books! Then it gets even worse, since when I get my order for one new copy to be sent off, I have to deal with it immediately (if I don't the monster starts hassling me straight away) and I have to pay the package and postage costs, in this case amounting to £2.40.  So to send one copy of the book off to Amazon, it costs me £4.40, in exchange for which it pays me £3.19.    Not a very good commercial deal?  Too right.......

The only reason for selling books through Amazon is that I get publicity from it -- the Amazon web-site is where most initial Google searches end up.  If you are a new writer and you think it's brilliant if Amazon is prepared to "stock" your books, think again.  You probably won't make a single penny from the deal.  Philip Pullman has a point.


Thursday, 17 August 2017

The Literary Atlas of Wales



In the Angel Mountain Newsletter No 5, I have put a brief post as follows:

The Literary Atlas of Wales - worth its weight in gold?

There is nothing a geographer likes more than a good atlas.  I’m a geographer by training, so of course I love reading maps and thumbing through atlases.  I have been getting more and more intrigued by something called the "Digital Literary Atlas of Wales and the Borderlands”.  This is being run from Cardiff University by a team of three academics: Jon Anderson, S Orford and Kirsti Bohata. 

http://gtr.rcuk.ac.uk/projects?ref=AH/N003764/1

So far so good.  But then you look at the budget, and you see that this is going to be the most expensive atlas in the history of the world (maybe I exaggerate, but you get my message), costing no less than half a million pounds of taxpayer’s money. Read the abstract if you dare.  Then read the “Planned Impact” statement and see if you are any the wiser.  I have been doing some checking on what has been achieved since the project started in June 2016, and I can find virtually nothing.  I’m sad to have to say it, but we live in hard times, and how on earth did this project get funded?  What is it going to contribute to Welsh literature, or to the common good?  Does anybody actually WANT this atlas?  Hmmmm……..


------------------------------------

A bit more detail.  On the work schedule, the project which started a year ago committed to producing a web site by summer 2017.  There is indeed a web site, here:

http://literaryatlas.wales/

but it's one of the thinnest web sites I have ever seen, with virtually nothing on it which is of any use.  I have found out in correspondence that the Atlas team has decided upon 12 English-language Welsh novels which have been sent out to readers groups all over Wales.  The novels selected include a few that are well-known, but there is no balanced geographical spread, and most of the items on the list are the sorts of things frequently discussed in university seminars rather than on street corners.  There is nothing from Pembrokeshire, which is maybe considered to be a cultural desert!  Here is the list:

    • Revenant by Tristan Hughes (2008; Picador) Ynys Môn/Anglesey
    • Twenty Thousand Saints by Fflur Dafydd (2000; Y Lolfa) Ynys Enlli/Bardsey
    • Pigeon by Alys Conran (2016; Parthian) Bethesda
    • The Owl Service by Alan Garner (1967; HarperCollins) Dinas Mawddwy
    • Aberystwyth Mon Amour by Malcolm Pryce (2001; Bloomsbury) Aberystwyth
    • Sheepshagger by Niall Griffiths (2001; Vintage) Aberystwyth and hinterland
    • Strike for a Kingdom by Menna Gallie (1959; Honno) Ystradgynlais
    • The Rebecca Rioter by Amy Dillwyn (1880; Honno) Swansea and Gower
    • The Hiding Place by Trezza Azzopardi (2000; Picador) Butetown, Cardiff
    • Shifts by Christopher Meredith (1988; Seren) Tredegar
    • Border Country by Raymond Williams (1960; Parthian) Pandy, Abergavenny
    • Mr Vogel by Lloyd Jones (2004; Seren) Wales on foot

There is a lot of activity on the project's twitter page, and from that it appears that the team has sent these books out to 18 reading groups or focus groups who will then discuss them in the presence of the project organizers and who will physically visit the places described in the books. There will be 12 "literary tours" as well, some of which will be organized by Literature Wales.  These will be led by the book authors, or if they are dead, by "experts."  All very jolly.  Costs will be carried by the Atlas, and it looks as if videos are planned, with some audiovisual content being attached to the "Land of Legends" web site created with grant aid by Literature Wales. (This element has recently been supported by the Welsh Government's TPIF fund.)

There is an art commissioning component as well, as described here:
http://literaryatlas.wales/commission.html
Artists will be paid for their work, but there is no mention of the size of the budget.

This all sounds like a lot of fun for the academics involved, and for the reading groups who will take part in seminars, discussions and literary tours to places they might not otherwise have visited, but we do need to ask serious questions about value for money.  I think I might be happy with £50,000 being spent on something like this, but let's remind ourselves that the price tag is half a million pounds of taxpayers' money.  Even though I am a geographer with a degree of understanding of what a "literary atlas" is all about, as a taxpayer I feel very uneasy indeed.............

Wednesday, 16 August 2017

Literature Wales -- tourism operator and artwork commissioner



I wondered where all the money for the Tourism Product Innovation Fund (TPIF) had gone to -- and now I know at least a part of the answer.  The list of new supported projects for 2017-19 has now been published, and one of the successful ones is this:

Literature Wales - Weird & Wonderful Wales
 

This project will celebrate the Year of Legends and Year of Sea. It will document an already externally commissioned/funded tour of Wales visiting towns/villages/sites associated with myths and legends of Wales, many of which will be coastal. The audio-visual content will feed into the Land of Legends digital platform. It also seeks to paint an iconic Mabinogion inspired design by high profile, world-renowned artist Pete Fowler on the Cardiff Central Railway Station Water Tower. The 50ft, Grade II listed 1930’s Water Tower is highly visible as you enter the city by train, along the River Taff, from the south end of the Principality Stadium and from the new Cardiff Central Square development. We already hold planning permission for the mural, meaning works can take place in May 2017 prior to Champions League activity and last through 2018 and 2019.

https://businesswales.gov.wales/sites/business-wales/files/tourism/TPIF_Projects_Recommended_for_Funding_2017-2019_-_EN.pdf

This funding -- for an unknown sum of money -- has come from the Business Wales tourism budget, and it shows just how far Literature Wales has strayed from its original brief of supporting Welsh literature and Welsh writers.  It now sees itself as a tourism operator and commissioner of audio-visual presentations and artwork....... and I wonder how much time has been devoted by staff to the dreaming up and completion of this application for funding and to the application for planning consent?  No wonder the organization has no time for the updating of the Welsh writers' database -- terribly sorry, all you writers out there, but we have cunning plans, and far too much to do......

Why did the Chairman and Management Board not step in and ask what this had to do with the core functions of the organization?  More to the point, is it appropriate for one part of the Welsh Government establishment to hand monies to another part of the establishment?  That, presumably, was not what TPIF was intended for.  Since when is Literature Wales a "tourism operator" or "tourism sector partner"?    This is all far too incestuous for comfort, and it's high time somebody (Minister Ken Skates, for example) stepped in and put a stop to it.

==============

Postscript:

I have been checking to see whether Literature Wales is entitled to TPIF funding as a "third sector" organization. 

Let's start from here. Arts Council Wales (ACW) funds LW and it has been part of its portfolio of Revenue Funded Organisations (RFOs) for some years. ACW treats LW as a national company responsible for developing and promoting literature.

Literature Wales describes itself on its web-site as follows:

"Established in 2011, Literature Wales is the national company for the development of literature in Wales."
"Literature Wales is the national literary tourism agency of Wales."
"Established in 2011 as one of the Arts Council of Wales’ National Companies, Literature Wales’ role is to facilitate and stimulate literature programmes and events throughout Wales, and promote the best of our literature internationally.”


LW therefore flags itself up as a national company and as a national agency — it would not have been allowed to use those words without specific Welsh Government consent.  It acts on behalf of the Welsh Government.  It is therefore not “independent” in the meaning of the documents defining the Third Sector, and it was not set up voluntarily by well-meaning people.  Without large-scale public funding it would not exist.  There is no democratic accountability, no membership list and no transparency or involvement by supporters in management board or staff appointments. 

LW cannot have its cake and eat it.  It is clearly not a Third Sector organization, and in my view it should not have applied for TPIF funding.








Monday, 14 August 2017

How many books are actually SOLD in Wales?

The recycled paper industry needs our support......

Not long ago I was reading a blog from somebody who worked at Aberystwyth University. He said that from his office he had a view of a skip at the back of the building, which was used for the disposal of multiple copies of brand new books from Welsh publishers. He suggested that large quantities of unwanted books were delivered through the front door and dumped through the back door. I have no way of checking the correctness of this claim — but it tallies with other foul rumours that unsaleable new books published in Wales are given away to schools, libraries and colleges (even if they don't want them) and counted as sales. True or false? Perhaps somebody will tell us.

I have picked up on another rumour too -- namely that large numbers of books published in Wales are recorded as having sales of around 800 copies. What a strange coincidence! Could it be that whenever a new book is published, 800 copies are immediately distributed to the book trade from the Welsh Books Council (WBC) Distribution Centre in Aberystwyth, and ticked off as "sales"? When returns of unsold books then come back after a while to the Distribution Centre, presumably (if they are undamaged) they are returned into stock and are recorded as such. But are the "sales figures" then adjusted downwards?   Maybe, and maybe not.......

The record keeping relating to book sales in Wales is frankly lamentable, partly down to the fact that most books are sold by small retail outlets which have nothing to do with the book trade's electronic point of sale (EPOS) system. Hand-written invoices and vague sale or return arrangements proliferate!  I have found it almost impossible to find sales figures for the titles published by Welsh publishers such as Gomer, Parthian, Seren and Honno. I suppose that is understandable, since publishing is a competitive business. But if books are grant aided from the public purse (as the majority of them are) is there no measure of cost-effectiveness apart from a tally of the number of titles published per year? When a publisher applies to WBC for a grant, and gets it, is there no requirement placed upon him to report on his sales figures for every supported title? That information should be in the public domain.  For titles where the publisher carries the full commercial risk, the information should be confidential. 

Aggregated or average sales figures are not much use, although we do know that in 2015-2016 Welsh-language books were supported to the tune of £348,000 for 224 titles, which achieved average sales of 829 copies.  So approximately 185,000 books were sold -- if they really were sold -- at a cost to the taxpayer of £1.88 each.  That figure excludes marketing grants and other subsidies, and it excludes advances paid to authors against future royalties. Value for money?

I'll do another post one day about the subsidies paid out to "special projects" like the Library of Wales.

As I have pointed out before, the great and the good of Welsh literature (including senior academics) justify this vast public expenditure and slapdash record keeping on the basis that a small country should place creativity and innovation at the top of its list of priorities in order to support the Welsh language and maintain self-esteem -- while more or less accepting that most of what goes on is entirely non-commercial. In Wales, there are a few titles every year which sell well and make lots of money. I'll hazard a guess that most of those are about rugby or are about well-known sports or entertainment personalities. But it is rumoured that in order to be classed as a "best seller" in Wales a book simply has to sell 700 copies over its lifetime. That means, I suppose, that the great majority of books published sell fewer than 500 copies. Would those failing books ever have been published without a comprehensive financial support system? Certainly not. Would those books ever have been published in England? Certainly not.

And here is another question.  Publishing subsidies to the Welsh "mainstream publishers"  in 2015-2016 averaged £4,166 per title.  That sum is more than adequate to pay for the printing of a full-colour offset litho paperback or hardback with a print run of 2,000 copies. With commercial risk being effectively eliminated from the Welsh publishing industry, is there any requirement for grants to be repaid to WBC if a book does become successful?  If not, why not?

Is anybody applying scrutiny here, or demonstrating due diligence?  It appears not.......  I think that if I was Minister Ken Skates, I might be appalled.

If Literature Wales wants respect, it has to earn it.........




Iris Gower, Catrin Collier and Jan Morris -- three giants of Welsh literature, but conveniently ignored.  Could it be that they are too popular?

From recent statements by its Chairman and staff, it appears that Literature Wales has a fairly high opinion of itself.

http://www.literaturewales.org/lw-news/statement-by-the-chair-of-literature-wales/
http://www.literaturewales.org/lw-news/literature-wales-response-independent-review-support-publishing-literature-wales/
http://www.thebookseller.com/news/literature-wales-raises-serious-concerns-about-welsh-lit-review-574181

To what extent is that self-esteem justified? For a partial answer to that question, let’s just look at one of its recent high-profile projects, the “Land of Legends” website produced for Visit Wales as a contribution to the “Year of Legends” tourism marketing exercise.

http://www.landoflegends.wales/

The text for this project was written by the staff of Literature Wales, who presumably pride themselves on their knowledge of Welsh literature.  They were apparently advised by national parks, some local authorities and assorted academic experts.  The web site is really all about literary tourism, making the link between Welsh books and writers and the landscapes in which their stories (and local myths and legends) are set.  So far so good.

As I have said many times, there is much in this web site to admire.  It is colourful, easy to navigate, and informative — and I imagine that many visitors to Wales will have enjoyed using it.  But what does it tell us about Welsh literature?

On doing some simple searches, there are some glaring omissions.  For example, the web site makes no mention at all of some of the greatest Welsh authors of recent times, namely Jan Morris, Dick Francis, Ronald Lockley, Iris Gower and Catrin Collier. Nor is there any mention of some spectacularly successful self-published writers with book sales (under the radar) in the tens of thousands.  Could that be because they do not, in their writings, touch on matters mythological, or because they are less Welsh than other writers?  That theory doesn’t stand up, since many of the included authors have  even less of a connection with the various worlds portrayed on the site.  Could it be that their writing careers have just been too successful, or that their publishers have been based outside Wales?  Heaven forbid……..

Let’s come closer to home.  Since the year 2000, I venture to suggest that one of the most successful works of fiction published in Wales has been “On Angel Mountain”, published in several editions and with sales of over 35,000.  Sales of the full Angel Mountain saga of 8 novels are now in excess of 80,000.  (To get things in proportion, none of the Welsh publishers reports on sales figures for their titles, but it is widely assumed that the average “best-seller” racks up sales of around 700 copies.)

However, amid the hundreds of references to Welsh authors, novels, and fictional characters, there is not a single reference my own work, to Carningli, to the Angel Mountain saga or to Martha Morgan Country. All of our efforts at “regional branding”, with the help of the local authorities, PLANED and Pembrokeshire Tourism, have apparently gone un-noticed in Cardiff. When I asked Literature Wales staff why they had forgotten all about us, they explained that they deemed the stories to be just “love stories” and that they were inappropriate for inclusion in a project relating to myths, legends and other tales! That’s nonsense — they have clearly not read any of the novels. On the other hand the writings of Beatrix Potter, William Wordsworth, Daniel Defoe and assorted other holiday visitors to Wales were of course perfectly appropriate for inclusion, as were the works of many very obscure Welsh authors. The workings of Literature Wales are indeed very mysterious. We who have supported the orgnization over the years have some right to expect recognition and reciprocal support, and we are not amused.

Why the snub?  Well, we can understand why “celebrity authors” are promoted, even if their links with Wales are tenuous to say the least.  But the other cited writers — who are they?  Some will have heard of Alexander Cordell, Richard Llewellyn, RS Thomas and Dylan Thomas.  But I doubt whether any visitors to Wales will be familiar with the works of scores of other featured writers.  It’s inappropriate to give names. But why are they cited and promoted as if they are important or significant literary figures?  I suspect the answer is that most of them belong to (or have belonged to) the Welsh literary establishment which is based in part in the literature departments of the Welsh universities, and in part in the Welsh-language writing community celebrated in the eisteddfodau each year.  I also suspect that they also belong to the growing community of bursary-supported writers and writers published with grant aid by the major Welsh publishing houses. It’s all very incestuous.  I suspect that once a writer has been supported by Literature Wales, there is an imperative to publish his/her work and to demonstrate that the money has been well spent.  So bursary recipients and competition prizewinners are promoted aggressively, regardless of how talented they are and how successful they are commercially.   Somehow they are deemed to be worthy or significant authors who have important things to say about the state of the world and the human condition. 

On the other hand, a cynic might say that these “promoted authors” are very conveniently deemed to be fully paid-up members of a mutual admiration society, while those who have succeeded outside the system can conveniently be ignored.  If an author is self-published, that is even more of a problem………

And who decides which authors will be promoted and which ones will be ignored?  Not a peer group of professional writers, but the staff of Literature Wales.  And let’s remind ourselves that they were appointed to their posts not because of their writing, publishing or commercial credentials but because somebody thought they would be well suited to the provision of services to the writing community. Am I, as a writer with 90 books to my name, expected to respect their assessment of my reputation?

Somebody said to me not so long ago that the thing the Welsh literary establishment hates most of all is a book published in Wales but outside of the “subsidy system” and which then goes on to become a commercial success. That, after all, threatens the paradigm which holds that it is impossible for any book to become commercially successful in Wales without considerable subsidy from the public purse. That view seems to be shared by Literature Wales, the Welsh Books Council, Arts Council Wales and even by the Medwin Hughes Review Panel.

The exclusion of the Angel Mountain Saga from the Land of Legends listing of significant Welsh literature has nothing to do with love stories; it is simply too successful and too inconvenient for those who participate in a vanity publishing exercise on an industrial scale.

Gripe over!!

Saturday, 12 August 2017

The dream team for a TV series......

No harm in dreaming, is there?

If I was in charge of casting, these actors would be on my dream ticket.

I think it would be rather wonderful if we could get all these to express an interest in being part of an Angel Mountain drama series…. some, but not all, are Welsh speaking.




Kazia Burrows as Martha.  Pretty well a perfect fit!


Ben McGregor as David.  Integrity, and a certain sort of innocence......


Michael Sheen as Joseph Harries, Martha’s saviour and mentor.  He knows too much….


Tom Cullen as Lord Cawdor.  He knows how to play the nobleman.....


Mark Lewis Jones as Squire George Howell, Martha's greatest enemy


Aneurin Hughes -- Squire Alban Watkins.  Good at playing thuggish characters!

 Gillian Elisa as Blodwen Owen, the housekeeper


Bryn Fon as Grandpa Isaac. Welsh speaking.  Has a sort of rugged intensity and intelligence about him.......


Dyfan Dwyfor as Moses Lloyd -- perfect fit! Tall and gangly, dark with a slightly sinister look ...


Grandma Jane -- Sharon Morgan. Welsh speaking -- from Llandefaelog. Striking face, with a cool intelligence .....

Alexandra Roach as Bessie, Martha's maid -- very pretty and rather cheeky and down to earth.

Thursday, 10 August 2017

Where it all started......



Thanks to the Honey Harfat Facebook page for posting this pen and ink sketch by RJ Allen.  It shows the back of Haverfordwest Grammar School as it was at about the time I left to go to college.   Very nostalgic -- even the fives court is shown........

This is where I learned to love language and the creative process -- under the guidance of a wonderful English teacher, Fred Nicholls, who sadly died a couple of years ago. I learned to know him well since our move to Newport -- a very erudite and intelligent man with a vast knowledge of all sorts of things, as well as having a wicked sense of humour.  He was always a great support to me in my writing career.