A week ago I finished the latest Kindle freebie promo via the Amazon web site, and my experience might help other authors with other Kindle books to sell.
This is the third promo I have done for this title -- and the most successful, by far, was the first one. We should not be surprised about that. This time I only managed to give away about 550 copies, but what interested me most of all was the very big peak in downloads on the first day. That's when the book went to number two in the "free Historical Fiction" section. After that, there was a very rapid drop-off. My recommendation? Do freebie promotions just one day at a time. That way, you get the full weight of the Amazon publicity machine behind you -- since the "machine" does nothing at all after that -- so subsequent downloads just fade away inless you do some pretty hefty marketing yourself.
Now we shall see whether, after another few days have passed, there will be any lift in actual sales of the subsequent volumes in the saga.......
No comments:
Post a Comment